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		<title>June 4th, 2012</title>
		<link>http://www.thefitnessfirm.ca/?p=1181</link>
		<comments>http://www.thefitnessfirm.ca/?p=1181#comments</comments>
		<pubDate>Tue, 15 May 2012 23:31:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Featured]]></category>

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		<description><![CDATA[Vemma Open House June 4th, 2012 8pm @ The Fitness Firm Building A Solid Nutritional Foundation Is Vital To Your Overall Health&#8230;and maybe even your wealth too&#8230;read on! There&#8217;s little doubt — today&#8217;s convenience-driven, fast-paced lifestyle leaves little time to prepare well-balanced meals, let alone assess if you&#8217;re getting the necessary nutrients your body needs... <a href="http://www.thefitnessfirm.ca/?p=1181"> [Continue Reading]</a>]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><strong><span id="more-1181"></span>Vemma Open House</strong></p>
<p style="text-align: center;"><strong>June 4th, 2012</strong></p>
<p style="text-align: center;"><strong>8pm @ The Fitness Firm</strong></p>
<p style="text-align: center;"><strong><a href="http://www.thefitnessfirm.ca/wp-content/uploads/2012/05/vemmalogo.jpg"><img class="aligncenter size-medium wp-image-1187" title="vemmalogo" src="http://www.thefitnessfirm.ca/wp-content/uploads/2012/05/vemmalogo-300x50.jpg" alt="" width="300" height="50" /></a><br />
</strong></p>
<p><strong> </strong></p>
<p><strong><a href="http://www.thefitnessfirm.ca/wp-content/uploads/2012/05/Verve.jpg"></a></strong><span style="font-family: Arial; font-size: x-small;"><span style="font-family: Arial; font-size: x-small;"></p>
<h2 style="text-align: center;">Building A Solid Nutritional Foundation Is<br />
<span style="text-decoration: underline;">Vital</span> To Your Overall  Health&#8230;and maybe even your wealth too&#8230;read on!</h2>
<p></span></p>
<p style="text-align: center;">There&#8217;s little doubt — today&#8217;s convenience-driven, fast-paced lifestyle  leaves little time to prepare well-balanced meals, let alone assess if you&#8217;re  getting the necessary nutrients your body needs on a daily basis.</p>
<p style="text-align: center;">There are many supplement choices out there, but we believe the choice is  simple—one complete, clinically tested liquid nutrition formula that provides  the necessary vitamins, minerals and whole food nutrients your body needs to  perform its best in addition to antioxidants for the maintenance of good health;  a formula that even comes in a <strong>healthy energy drink!</strong></p>
<h2 id="ecxvemma-nutrition-program" style="text-align: center;">Introducing the Vemma Nutrition Program™  including the <em>healthy</em> energy drink Verve.</h2>
<p style="text-align: center;"><a href="http://www.thefitnessfirm.ca/wp-content/uploads/2012/05/Verve.jpg"><img class="aligncenter size-medium wp-image-1186" title="Verve" src="http://www.thefitnessfirm.ca/wp-content/uploads/2012/05/Verve-300x300.jpg" alt="" width="300" height="300" /></a></p>
<p style="text-align: center;"><strong>V</strong>-itamins <strong>E-</strong>ssential  <strong>M</strong>-inerals <strong>M</strong>-angosteen fruit  <strong>A</strong>-loe spells a powerful liquid formula that makes it easy to  get the vitamins, minerals and antioxidants you need to form a solid nutritional  foundation.* Each refreshing serving is bioavailable (body-ready), delicious and  easy to drink!</p>
<p style="text-align: center;">The &#8221;superfruit&#8221; <em>mangosteen</em>, has been used for centuries by  Asian health practitioners for its tremendous nutritional benefits and delicious  flavor.</p>
<p style="text-align: center;">When the antioxidant-rich power of mangosteen is combined with vitamins,  plant-sourced minerals, organic glyconutrient-rich aloe vera and decaffeinated  organic green tea, the result is this physician-formulated <em>ultimate  nutritional foundation</em>.</p>
<p style="text-align: center;"><a href="http://www.thefitnessfirm.ca/wp-content/uploads/2012/05/C-Smith-043-2-head-and-shoulder.jpg"><img class="aligncenter size-medium wp-image-1188" title="C Smith-043-2 head and shoulder" src="http://www.thefitnessfirm.ca/wp-content/uploads/2012/05/C-Smith-043-2-head-and-shoulder-300x300.jpg" alt="" width="300" height="300" /></a></p>
<h2 style="text-align: center;">Join The Fitness Firm June 4th, 2012 at 8pm, meet TV personality Connie  Smith and find out how Vemma can transform your life through  ultra-premium products, a strong, charitable commitment and a generous risk-free  compensation plan. It can help you become healthier and happier. If you have a  heart for helping people, it may just be the right opportunity for  you!</h2>
<p style="text-align: center;">&nbsp;</p>
<p style="text-align: center;">Sign up at the front desk today!</p>
<p style="text-align: center;">&nbsp;</p>
<p></span></p>
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		<title>Join The Challenge!</title>
		<link>http://www.thefitnessfirm.ca/?p=1172</link>
		<comments>http://www.thefitnessfirm.ca/?p=1172#comments</comments>
		<pubDate>Tue, 15 May 2012 15:03:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Featured]]></category>

		<guid isPermaLink="false">http://www.thefitnessfirm.ca/?p=1172</guid>
		<description><![CDATA[Don&#8217;t let these beautiful summer days fool you&#8230;  while it&#8217;s great to be active outdoors, BBQ&#8217;s and weekends at the cottage can creep up on your waist line.  Maintaining a consistent resistance training program is the best way to be sure that when fall rolls around you still have that great summer bod that you... <a href="http://www.thefitnessfirm.ca/?p=1172"> [Continue Reading]</a>]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><span id="more-1172"></span>Don&#8217;t let these beautiful summer days fool you&#8230;  while it&#8217;s great to be active outdoors, BBQ&#8217;s and weekends at the cottage can creep up on your waist line.  Maintaining a consistent resistance training program is the best way to be sure that when fall rolls around you still have that great summer bod that you worked so hard to achieve in the spring!</p>
<p style="text-align: center;"><strong>We are here to help you stay on track!</strong></p>
<p style="text-align: center;">Join The Fitness Firm&#8217;s 60 Day Commit to Get Fit Challenge &#8211; <em>IT&#8217;S FREE! </em></p>
<p style="text-align: center;"><em><a href="http://www.thefitnessfirm.ca/wp-content/uploads/2012/05/getfit.jpg"><img class="aligncenter size-full wp-image-1174" title="weight" src="http://www.thefitnessfirm.ca/wp-content/uploads/2012/05/getfit.jpg" alt="" width="219" height="219" /></a></em><strong>Here&#8217;s what you need to know:</strong></p>
<p style="text-align: center;"><strong>WHEN: </strong>June 1st &#8211; July 31st, 2012</p>
<p style="text-align: center;"><strong>COST:</strong> FREE</p>
<p style="text-align: center;"><strong>HOW:</strong> Register at the front desk and start receiving points!</p>
<p style="text-align: center;"><strong>Attendance = 2 points</strong></p>
<p style="text-align: center;"><strong>Group Fitness Class = 2 points</strong></p>
<p style="text-align: center;"><strong>Personal Training Demo (1 per month) = 5 points</strong></p>
<p style="text-align: center;"><strong>Bring a Friend or Family Member = 10 points</strong></p>
<p style="text-align: center;"><strong>THE BEST PART:</strong> Prizes will be awarded to the top 3 members with the most points</p>
<p style="text-align: center;"><em><strong>FIRST PRIZE: 6 Personal Training Sessions &amp; a Gym Bag ($400 value)</strong></em></p>
<p style="text-align: center;"><em><strong>SECOND PRIZE: Holistic Package including a 1 Hour Consultation with Kerri Sherk, RD, a 1 Hour Shiatsu Therapy Treatment with Kathleen Thompson and a 1 hour Aromatherapy Session with Wissam Daiger ($210 value)</strong></em></p>
<p style="text-align: center;"><em><strong>THIRD PRIZE: $100 Gift Certificate to The Nines Brick Oven &amp; Bar</strong></em></p>
<p style="text-align: center;">All participants are invited to join us for a participation party at the end of the challenge!</p>
<p style="text-align: center;">Register at the front desk today!  See you at the gym&#8230;</p>
]]></content:encoded>
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		<title>Visit The Fitness Firm to Learn About Our No Contract Options!</title>
		<link>http://www.thefitnessfirm.ca/?p=1151</link>
		<comments>http://www.thefitnessfirm.ca/?p=1151#comments</comments>
		<pubDate>Wed, 18 Apr 2012 23:57:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Featured]]></category>

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		<description><![CDATA[The only commitment we insist upon at The Fitness Firm is the one to your HEALTH! Visit us to find out about our short term and no contract membership options&#8230; &#160;]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><strong><span id="more-1151"></span>The only commitment we insist upon at The Fitness Firm is the one to your <em>HEALTH</em>! </strong></p>
<p style="text-align: center;">Visit us to find out about our short term and no contract membership options&#8230;</p>
<p style="text-align: center;"><a href="http://www.thefitnessfirm.ca/wp-content/uploads/2012/04/Fitness-Firm-side-2.jpg"><img class="aligncenter size-full wp-image-1154" title="Fitness-Firm-side-2" src="http://www.thefitnessfirm.ca/wp-content/uploads/2012/04/Fitness-Firm-side-2.jpg" alt="" width="693" height="347" /></a></p>
<p style="text-align: center;">&nbsp;</p>
]]></content:encoded>
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		<title>Blast that &#8220;Freshman 5&#8243; at The Fitness Firm this summer!</title>
		<link>http://www.thefitnessfirm.ca/?p=1145</link>
		<comments>http://www.thefitnessfirm.ca/?p=1145#comments</comments>
		<pubDate>Wed, 18 Apr 2012 23:14:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Fitness Firm News]]></category>
		<category><![CDATA[Special Offers]]></category>

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		<description><![CDATA[The Fitness Firm Student Special is Back! Visit The Fitness Firm today!  Offer Expires May 31st, 2012]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><span id="more-1145"></span><strong>The Fitness Firm Student Special is Back! </strong></p>
<p style="text-align: center;"><a href="http://www.thefitnessfirm.ca/wp-content/uploads/2012/04/Fitness-Firm.jpg"><img class="aligncenter size-full wp-image-1147" title="Fitness-Firm" src="http://www.thefitnessfirm.ca/wp-content/uploads/2012/04/Fitness-Firm.jpg" alt="" width="693" height="347" /></a></p>
<p style="text-align: center;"><strong>Visit The Fitness Firm today!  Offer Expires May 31st, 2012</strong></p>
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		<title>FOOD OF THE MONTH – Goat&#8217;s Cheese (aka Chèvre)</title>
		<link>http://www.thefitnessfirm.ca/?p=1121</link>
		<comments>http://www.thefitnessfirm.ca/?p=1121#comments</comments>
		<pubDate>Wed, 04 Apr 2012 18:37:17 +0000</pubDate>
		<dc:creator>Kerri</dc:creator>
				<category><![CDATA[Nutrition Blog]]></category>
		<category><![CDATA[Recipies]]></category>

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		<description><![CDATA[Did you know you can eat cheese and still lose weight? Cheese made from goat&#8217;s milk is lower in saturated fat in comparison to cow&#8217;s cheese, and it&#8217;s high in metabolism-boosting protein and calcium. There&#8217;s roughly 6 grams of fat in an ounce of goat&#8217;s cheese while cow&#8217;s has 10 grams. You&#8217;ll also be getting... <a href="http://www.thefitnessfirm.ca/?p=1121"> [Continue Reading]</a>]]></description>
			<content:encoded><![CDATA[<p>Did you know you can eat cheese and still lose weight? Cheese made from goat&#8217;s milk is lower in saturated fat in comparison to cow&#8217;s cheese, and it&#8217;s high in<span id="more-1121"></span> metabolism-boosting protein and calcium. There&#8217;s roughly 6 grams of fat in an ounce of goat&#8217;s cheese while cow&#8217;s has 10 grams. You&#8217;ll also be getting more vitamin B6, vitamin A, niacin and antioxidant selenium. The lower fat and lower lactose content of goat&#8217;s milk cheese makes it easier to digest, which is good news for the lactose intolerant.</p>
<p>Goat cheese is great on whole grain crackers topped with antipasto or olive tapanade.  It is also an excellent compliment to fresh vegetables for a mid afternoon snack.  Adding goat cheese to sandwiches or wraps gives the meal more flavor as well as boosts the protein and nutrient content.  Below is a recipe for asparagus and goat cheese, a lovely combination also. Enjoy!!</p>
<p><strong>Tossed Asparagus and Goat Cheese</strong></p>
<p><strong><a href="http://www.thefitnessfirm.ca/wp-content/uploads/2012/04/mare_pasta_with_goat_cheese_lemon_and_asparagus_h.jpg"><img class="alignleft size-medium wp-image-1123" title="tossed asparagus and goat cheese" src="http://www.thefitnessfirm.ca/wp-content/uploads/2012/04/mare_pasta_with_goat_cheese_lemon_and_asparagus_h-300x213.jpg" alt="" width="300" height="213" /></a><br />
</strong></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><strong>Ingredients:</strong></p>
<ul>
<li>1 lb short pasta , (fusilli, penne or rotini)1 lb (454 g)      short pasta, (fusilli,      penne or rotini)</li>
<li>2 tbsp olive oil 2 tbsp (30 mL) olive oil</li>
<li>4 cloves garlic , minced</li>
<li>1 onion , chopped</li>
<li>1/4 tsp salt</li>
<li>1/4 tsp pepper</li>
<li>1 sweet red pepper , diced</li>
<li>1-1/2 lb asparagus , woody ends snapped off and stalks cut in      1-inch (2.5 cm) pieces</li>
<li>1 cup soft goat cheese , cubed</li>
<li>2 tbsp chopped fresh chives</li>
<li>1/4 cup chopped fresh chives, for garnish</li>
</ul>
<p><strong>Preparation:</strong></p>
<p>In large pot of boiling salted water, cook pasta for 10 to 12 minutes or until tender but firm. Drain and return to pot, reserving 1/2 cup (125 mL) cooking liquid.</p>
<p>Meanwhile, in large skillet, heat oil over medium heat. Add garlic, onion, and salt and pepper, red pepper and asparagus. Cover and cook, stirring occasionally, until vegetables are softened, 3 to 5 minutes.</p>
<p>Add 2 tbsp (25 mL) chives; cook, uncovered, for 3 minutes. Add cheese to pasta and toss well to coat, adding enough of the reserved cooking liquid to moisten if necessary. Sprinkle with remaining chives.</p>
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		<title>Get The Real Deal on Your Meal</title>
		<link>http://www.thefitnessfirm.ca/?p=1108</link>
		<comments>http://www.thefitnessfirm.ca/?p=1108#comments</comments>
		<pubDate>Thu, 15 Mar 2012 13:25:02 +0000</pubDate>
		<dc:creator>Kerri</dc:creator>
				<category><![CDATA[Health & Fitness]]></category>
		<category><![CDATA[Nutrition Blog]]></category>

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		<description><![CDATA[This years Nutrition Month theme is &#8221; Get the Real Deal on your Meal&#8221;.  It is so confusing and even frustrating for many people who are given mixed messages about what to eat and what not to eat to lose weight, stay healthy and to live a long and vibrant life.  Some people believe that one can... <a href="http://www.thefitnessfirm.ca/?p=1108"> [Continue Reading]</a>]]></description>
			<content:encoded><![CDATA[<p><span style="font-family: MetaOffc-LightIta; font-size: small;"><span style="font-family: MetaOffc-LightIta; font-size: small;">This years Nutrition Month theme is &#8221; Get the Real Deal on your  Meal&#8221;.  It is so confusing and even frustrating for many people who  are given mixed messages about what to eat and what not to eat to lose  weight, stay healthy and to live a long and vibrant life.  Some people  believe<span id="more-1108"></span> that one can gain weight by following the Canada&#8217;s Food Guide, while  others believe that all red meat is bad for us!!!  I believe it is unsafe  for us to be so black and white when it comes to health, nutrition and food  habits.  Moderation in everything is the key to good health.</span></span></p>
<p><span style="font-family: MetaOffc-Light; font-size: small;"><span style="font-family: MetaOffc-Light; font-size: small;">Nutrition information has never been more accessible than  right now; millions of Canadians have ready access to the</span></span> internet and social media is exploding with nutrition and food  advice.</p>
<p>&nbsp;</p>
<p><span style="font-family: MetaOffc-Light; font-size: small;"><span style="font-family: MetaOffc-Light; font-size: small;"> </span></span></p>
<p><span style="font-family: MetaOffc-Light; font-size: small;"><span style="font-family: MetaOffc-Light; font-size: small;"><a href="http://www.thefitnessfirm.ca/wp-content/uploads/2012/03/go-ahead-its-gluten-free.jpg"><img class="alignleft size-medium wp-image-1111" title="go-ahead-its-gluten-free" src="http://www.thefitnessfirm.ca/wp-content/uploads/2012/03/go-ahead-its-gluten-free-300x272.jpg" alt="" width="300" height="272" /></a>Some myths seem to hang on forever (the grapefruit diet!)  while new myths pop up (gluten-free is the way to be!) as food and nutrition  trends change. I question the validity of many of  these popular myths. </span></span></p>
<p><span style="font-family: MetaOffc-Light; font-size: small;"><span style="font-family: MetaOffc-Light; font-size: small;">These myths are created due to what people read about or  hear about from a friend, a magazine or even a health professional. They try it  out and create an experience. Their experience is passed on  through word of mouth and then a whole new trend has been started.  And  perhaps these myths or trends do work for some people, everyone is entitled to  their own opinion.  The important concept to remember is that what works  for one does not work for all.  Just because one person cuts gluten out of  their diet and had great results doesn&#8217;t mean that all their friends should do  the same.  On the flip side, 2 decades ago, when most studies claimed  saturated fat was the culprit in the elevation of high cholesterol, I was  educated to teach my clients to lower intake or even eliminate red  meat, butter and eggs.  To be honest, I never really did tell my  clients to cut down on these things, I just suggested they cut  back.   But to cut these foods out??  Ironically, new studies are  showing that the correlation is not as strong as it once appeared to be.   Seems to me that nothing in health and science is ever &#8220;conclusive&#8221;.     Again, re-emphasizing that moderation is the key.</span></span></p>
<p>Thirty-nine myths are featured in this year’s Nutrition Month  Campaign. Dietitians from across Canada helped to identify the most popular myths that they hear regularly. All truths  are evidence-based and supported by current scientific references. All truth statements have been reviewed by dietitians across  Canada. All myths and truths are available for your perusal at <a href="http://www.dietitians.ca/Your-Health/Nutrition-Month.aspx" target="_blank">Dietitians of Canada</a> with a sampling in <a href="http://www.nutrition2012.ca/en/material-to-download/material-to-download" target="_blank">two fact sheets</a> including activities  and ideas to feature this dynamic theme in workplaces and communities across Canada.  Enjoy!!</p>
<p><span style="color: #0000ff; font-family: Book Antiqua;">And remember, the truth might work  for you, or maybe the myth works for you&#8230;. just take everything with a grain  of salt.</span></p>
<p>&nbsp;</p>
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		<title>Thank You Burlington</title>
		<link>http://www.thefitnessfirm.ca/?p=1070</link>
		<comments>http://www.thefitnessfirm.ca/?p=1070#comments</comments>
		<pubDate>Fri, 27 Jan 2012 18:25:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Fitness Firm News]]></category>

		<guid isPermaLink="false">http://www.thefitnessfirm.ca/?p=1070</guid>
		<description><![CDATA[We have once again been nominated for the Burlington Post Readers Choice Awards! Please take a minute and visit Burlington Readers Choice to register and cast your vote. Thank you for your support! &#160;]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;">We have once again been nominated for the Burlington Post Readers Choice Awards!</p>
<p style="text-align: center;">Please take a minute and visit</p>
<p style="text-align: center;"><a href="http://burlingtonreaderschoice.ca/" target="_blank">Burlington Readers Choice</a> to register and cast your vote.</p>
<p style="text-align: center;">Thank you for your support!<span id="more-1070"></span></p>
<p style="text-align: center;"><a href="http://www.thefitnessfirm.ca/wp-content/uploads/2012/01/Store-Nom-Sign-2012-featured2.jpg"><img class="size-full wp-image-1075 aligncenter" title="Store Nom Sign 2012 - featured2" src="http://www.thefitnessfirm.ca/wp-content/uploads/2012/01/Store-Nom-Sign-2012-featured2.jpg" alt="" width="748" height="905" /></a></p>
<p>&nbsp;</p>
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		<title>Matt Banks &#8211; More Than a Trainer!</title>
		<link>http://www.thefitnessfirm.ca/?p=1058</link>
		<comments>http://www.thefitnessfirm.ca/?p=1058#comments</comments>
		<pubDate>Fri, 27 Jan 2012 17:44:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Health & Fitness]]></category>

		<guid isPermaLink="false">http://www.thefitnessfirm.ca/?p=1058</guid>
		<description><![CDATA[Do you have an ache or pain that just will not go away? Or an injury that continues to inhibit your active lifestyle?  Have you tried everything else?  Now it’s time to book an appointment with Matt Banks RMT, SIT, ART, CPT, CHEK NLC L1, to see what he can do to improve your life.... <a href="http://www.thefitnessfirm.ca/?p=1058"> [Continue Reading]</a>]]></description>
			<content:encoded><![CDATA[<p>Do you have an ache or pain that just will not go away? Or an injury that continues to inhibit your active lifestyle?  Have you tried everything else?  Now it’s time to book an appointment with <em><strong>Matt Banks RMT, SIT, ART, CPT, CHEK NLC L1</strong></em>, to see what he can do to improve your life.<strong></strong></p>
<p>Do you know that  many companies now provide coverage for registered massage therapy  under your extended health benefits plan?  Why suffer when you do not  have to?  Check with your insurance provider today….you could be a few  treatments away from living a pain free life.<span id="more-1058"></span></p>
<p><strong>What is</strong> <strong>Massage Therapy?</strong></p>
<p>“The practice of massage therapy is the assessment of the soft tissue and joints of the body and the treatment and prevention of physical dysfunction and pain of the soft tissue and joints by manipulation to develop, maintain, rehabilitate or augment physical dysfunction, or relieve pain,”</p>
<p>(the official scope of Massage Therapy as outlined by the Massage Therapy Act of 1991).</p>
<p>The scope of practice for Massage therapy often resembles the goals of the clients who visit a therapist.  These include, improving function, decreasing pain, increasing flexibility and/or mobility.</p>
<p>This means that the Massage Therapist will use a varied approach to treatment depending on the needs of the client.  These methods include:</p>
<ul>
<li>exercise</li>
<li>manual therapy</li>
<li>assessment</li>
<li>hydrotherapy</li>
<li>electrical modalities</li>
<li>stretching and relaxation techniques</li>
</ul>
<p><strong>What is Active Release Technique?</strong></p>
<p>Active Release is a manual therapy technique that influences the muscles, tendons, ligaments and fascia, as well as other structures of the human body.  The application of the technique uses far less compressive force than traditional massage techniques that are used in rehabilitation.  Instead of compression, the therapist uses longitudinal tension and range of motion to facilitate the release.  The patient performs this range of motion actively (hence the term active release) while the therapist assists as needed.</p>
<p>Active Release Technique is a direct technique.  This means that the treatment is, to a certain extent, telling the restricted structure to give way to improved range of motion and improved function.  While the palpation and range of motion are both directly affecting the structure being treated, there is also an indirect effect to Active Release Technique.  This is called reciprocal inhibition.  This reciprocal inhibition works very much like a seesaw.  When one muscle is shortening the opposite muscle is lengthening.  When the patient actively lengthens the restricted structure the nervous system will tell the restricted structure to relax.</p>
<p>Due to the multi feature approach of Active Release Technique, therapists and patients alike are often surprised by how efficiently and quickly results are achieved.</p>
<p><strong>What is Sports Injury Therapy?</strong></p>
<p>Sports Injury therapy is an approach to rehabilitation that encompasses treatment from the moment of initial injury right up to training for high level sporting activities.  This means that Sports Injury Therapist is not just focusing on sports injuries; rather, the therapist is focusing on progressive rehabilitation and achievement of the highest level of function required for the individual.  Some individuals play golf or football effortlessly while others find going up and down the stairs to be as intense as running a marathon.</p>
<p>The Sports Injury Therapist looks at helping everyone become a winner at the sport of life!</p>
<p>Some of the techniques used by a Sports Injury Therapist may include:</p>
<ul>
<li>manual therapy</li>
<li>electrical modalities</li>
<li>assessment</li>
<li>rehabilitative and performance exercise</li>
<li> strength and conditioning</li>
<li> three dimensional stretching</li>
<li>chi cultivation</li>
<li> breathing techniques and/or core and whole body stabilization</li>
</ul>
<p><a href="http://www.thefitnessfirm.ca/wp-content/uploads/2012/01/mattweb.jpg"><img class="alignleft size-thumbnail wp-image-1061" title="mattweb" src="http://www.thefitnessfirm.ca/wp-content/uploads/2012/01/mattweb-150x150.jpg" alt="" width="150" height="150" /></a> <strong>To book an appointment with Matt, visit the front desk, call 905.637.9220 or <a href="mailto:%20info@thefitnessfirm.ca">send us an email</a> Stay Healthy!</strong></p>
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		<title>Review, Revamp, Reinvent</title>
		<link>http://www.thefitnessfirm.ca/?p=965</link>
		<comments>http://www.thefitnessfirm.ca/?p=965#comments</comments>
		<pubDate>Fri, 02 Dec 2011 19:51:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Health & Fitness]]></category>

		<guid isPermaLink="false">http://www.thefitnessfirm.ca/?p=965</guid>
		<description><![CDATA[The Fitness Firm was recently featured in Fitness Business Canada magazine.  Co-Owner Kelvin Galbraith writes about offering services that promote real life results and the importance of the relationships we have with our members.  Click HERE to read more!]]></description>
			<content:encoded><![CDATA[<p>The Fitness Firm was recently featured in Fitness Business Canada magazine.  Co-Owner Kelvin Galbraith writes about offering services that promote real life results and the importance of the relationships we have with<span id="more-965"></span> our members.  Click <a href="http://www.thefitnessfirm.ca/wp-content/uploads/2011/12/FBCarticle.pdf">HERE</a> to read more!</p>
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		<title>Excited About Change</title>
		<link>http://www.thefitnessfirm.ca/?p=932</link>
		<comments>http://www.thefitnessfirm.ca/?p=932#comments</comments>
		<pubDate>Wed, 09 Nov 2011 19:10:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Personal Trainer's Blog]]></category>

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		<description><![CDATA[Have you ever dragged your feet about making a decision?  Or know that you should do something and still don&#8217;t manage to get it done?  How do you turn a &#8216;should&#8217; into a MUST do? It only takes 1 second to decide to make a change in your life.  We all know it&#8217;s the follow... <a href="http://www.thefitnessfirm.ca/?p=932"> [Continue Reading]</a>]]></description>
			<content:encoded><![CDATA[<p>Have you ever dragged your feet about making a decision?  Or know that  you should do something and still don&#8217;t manage to get it done?  How do  you turn a &#8216;should&#8217; into a MUST do?<span id="more-932"></span></p>
<p>It only takes 1 second to  decide to make a change in your life.  We all know it&#8217;s the follow  through that&#8217;s the difficult part.  If you change your thinking into I  will do this or that, or I must do this or that, then the likely hood of  actually doing it increases 100%.</p>
<p>We&#8217;ve all heard stories of  people having a health scare and immediately making a change.  For some  it&#8217;s the birth of grandchildren or a comment your child makes.</p>
<p>If  you&#8217;ve ever heard Tony Robbins speak, you know he&#8217;s infectious.  He has  a way of explaining things that makes you excited about making a change  or doing what you should be doing.  He&#8217;s so excited about it for you  that you have no choice but to jump on the bandwagon.</p>
<p>Here&#8217;s a clip of his work about making small changes, you&#8217;ll see what I mean!</p>
<p><iframe width="420" height="315" src="http://www.youtube.com/embed/bH89Eka_MCM" frameborder="0" allowfullscreen></iframe></p>
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