15 Plains Road West Burlington, ON L7T 1E8 
New Year, New Intentions
Each year, as January 1st inevitably rolls in, we are bombarded with the same question: “So, any New Year’s resolutions?”. We frantically compile lists of things we would like to achieve over the coming 12 months, and pile on the pressure to achieve those goals. “New...
The Functional Movement Screen
WHAT IS A FUNCTIONAL MOVEMENT SCREEN? At The Fitness Firm, members are encouraged to purchase a Starter Plan before beginning a program or working with a personal trainer. The starter plan includes not only a body composition assessment, but also a Functional Movement...
The Sun Life Ride to Defeat Diabetes for JDRF
The Sun Life Ride to Defeat Diabetes for JDRF is a high-intensity stationary cycling event which takes place in cities across Canada. Funds raised by the event go towards helping to find a cure for type 1 diabetes (T1D). About type 1 diabetes Type 1 diabetes is a...
Top 5 Reasons to Try a Plant Based Diet
TOP 5 REASONS TO TRY A PLANT-BASED DIET Why should you try a vegetarian or vegan menu? The answer for you may be “I’d NEVER do that!” That’s perfectly fine, but here are 5 reasons to try a plant-based menu that you may never have considered. YOU’RE NOT MISSING...
Tips for a Happy and Healthy Thanksgiving
How to Make Healthy Choices at Thanksgiving Crisp air, changing leaves and chilly mornings have arrived: fall is here! That means Thanksgiving is right around the corner. This special holiday is a wonderful time to celebrate your loved ones, the blessings in your life...
The Gluteus Medius
Gluteus medius muscle, often referred to as the "glute med" Attachment points: Outer surface of ilium -- > greater trochanter of femur Action: Hip abduction, external and internal rotation Importance: The gluteus medius muscle is one of 3 gluteal muscles that work...
Testimonial for Matt Banks, RMT
My name is Julie Martin. I am 52 years old. Two years ago I went through a nine hour operation to have a benign brain tumor removed. As a result, I am now permanently deaf in my left ear and without my left vestibular (balance) system. The easiest way to describe my...
Our Fall 6 Week Challenge is coming September 23, 2019
SIX WEEK CHALLENGE! At the Fitness Firm, we love fall because it is a time of beginnings. The leaves will be changing and so can you! Our 6 week challenge program is designed to get you feeling energetic, positive and toned. Over 6 weeks, you’ll work with members of...
Success in Progress! Testimonial Tuesday!
I am happy to write a testimonial about Kerri Sherk, Registered Dietitian, Yoga Instructor and fitness director of The Fitness Firm. Over the years, I have searched to find a person who could help me meet my diet and fitness needs and I have met with many people in...
What is this “Intermittent Fasting” all about?
What is this Intermittent Fasting all about? Fasting is an eating pattern that has been used throughout the history of mankind. Hunter-gatherers did not always have the same luxury of readily available food that we are accustomed to. Humans have evolved to last...